In moments of distress, it’s not easy to help console those affected. First responders, emergency room personnel and law enforcement officials do what they can to diffuse situations of stress. With help from a stuffed teddy bear, that task becomes a little bit easier.

For the past 30 years, Bartell’s has been a supporter and donation source for Teddy Bear Patrol; a program created by local radio station, WARM 106.9. The mission of this program is to help those interacting with first responders find calmness in stressful situations through the comfort of a teddy bear. During April, Bartell’s and WARM 106.9 partner together to help send “bear hugs” through this successful program.

All Bartell’s locations will participate in the donation drive from now until April 27. Customers are encouraged to visit their neighborhood location, purchase an official teddy bear for $8 and Bartell’s will match the contribution, bear for bear. For more information on the program and to find a nearby Bartell’s location, visit bartelldrugs.com.