Walgreens presents its fourth annual Red Nose Day, helping to raise funds to end child poverty, one nose at a time.

This year’s iconic Red Nose will have an extra twinkle, as Walgreens introduces its first ever “Sparkle Red Nose.” The new edition – which people wear in support of the official Red Nose Day on Thursday, May 24 – hit store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kickstarting the eight-week charitable campaign.

From now until June 2, customers can participate and show their support by purchasing a Red Nose for $1, with all profits from all sales benefitting Red Nose Day. Following the success of past campaigns, Walgreens is committed to continuing to raise funds through the sale of Red Noses and Red Nose Day merchandise by reminding Americans that “Every One Counts” – a simple idea that helping end child poverty can start with buying one Red Nose at Walgreens.

For more information on Red Nose Day and how to get involved, visit walgreens.com/RedNoseDay.