Waste Management debuted a four-part series of online recycling public service announcements this week – a new episode will air each Monday in December.
The videos are intended to encourage recycling at home by promoting a family effort to recycle food scraps and other valuable materials.
The video series features “Waste Management Joe”, a Waste Management driver who moonlights as a psychiatrist offering recycling advice to his customers. Joe works with the Smith family to help them improve their recycling habits. The videos feature a quirky cast of characters and a few surprises to help drive home the recycling message.
“We set out to approach recycling education in a fun and unique way with these videos,” said Robin Freedman with Waste Management. “We know that residents trust and like their drivers so we created ‘Waste Management Joe’ to help educate families about the importance of recycling and give them the information they need to make recycling part of their everyday routine.”
By continuing to recycle residents can help keep valuable items like glass, plastic and food scraps out of the landfill – more than half of what is thrown away each year could have been recycled or reused. While most Puget Sound residents are adept at recycling, there are still more opportunities to recycle-in the home and at the office.
Waste Management is the leading provider of comprehensive recycling and environmental services in the Pacific Northwest. The company provides innovative sustainability solutions for residential, commercial, industrial, and municipal customers, from curbside collection with clean air trucks to waste reduction programs that turn food scraps into compost for healthy gardens.
Waste Management uses waste that cannot be recycled to generate renewable energy, powering 7,500 homes in the Pacific Northwest.
The video series is available on Waste Management’s YouTube channel.” Episodes will premiere on the following dates:
• Dec. 5: Jimmy
• Dec. 12: Sally
• Dec. 19 : Ann
• Dec. 26: Ron
See a preview of “Jimmy”.
The videos also are available at: www.wmnorthwest.com. The site includes more information on recycling.
